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A company brochure is a print publication used to highlight a company's benefits, products and services for customers. A brochure typically has one, two or three folds and is distinct from a flier, direct mail letter or catalog. While large businesses use brochures, they are especially valuable as an affordable advertising tool for small companies. Companies can use brochures in a variety of marketing capacities. You can mail a brochure with a business card or other collateral material to targeted customers using a mailing list. Direct sellers often take brochures door to door to call on prospects. Business-to-business providers take brochures to trade shows to distribute to potential clients and customers. Retail shops also place brochures on front counters or in displays for guests to review products while in the store or after they leave.

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